Privacy policy

Last updated: August 31, 2026

**VOW & ALLOY** operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). VOW & ALLOY is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

### Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

* **Contact details** including your name, address, billing address, shipping address, and email address.
* **Financial information** including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
* **Account information** including your username, password, security questions, preferences, and settings.
* **Transaction information** including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
* **Customization & Artwork Media** including custom engraving text, dates, coordinates, names, and any uploaded image files containing handwriting, signatures, artwork, or photos submitted for laser processing.
* **Communications with us** including the information you include in communications with us, for example, when sending a customer support inquiry.
* **Device information** including information about your device, browser, or network connection, your IP address, and other unique identifiers.
* **Usage information** including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

### Personal Information Sources
We may collect personal information from the following sources:
* **Directly from you** including when you create an account, upload custom files or text for personalization, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
* **Automatically through the Services** including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
* **From our service providers** including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
* **From our partners or other third parties.**

### How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

* **Provide, Tailor, and Improve the Services.** We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, vectorize and laser-engrave custom artwork/text, fulfill your orders, remember your preferences, send notifications related to your account, manage returns/replacements, and create a customized shopping experience.
* **Fulfillment of Custom & Personalized Goods.** Any handwriting scans, artwork, and custom names provided are used exclusively to produce your bespoke pieces, ensure dimensional accuracy, and maintain a production record for warranty or re-order verification. We do not sell, rent, or publicly display your private handwriting or personalized photos without your prior explicit written authorization.
* **Marketing and Advertising.** We use your personal information for promotional purposes, such as to send promotional communications by email (if opted in), and to display relevant online advertisements on other platforms.
* **Security and Fraud Prevention.** We use your personal information to authenticate your account, secure checkout transactions, detect and investigate malicious activity, and protect our store infrastructure.
* **Communicating with You.** We use your personal information to provide customer support, answer product questions, and provide timely updates regarding custom order production and shipment tracking.
* **Legal Reasons.** We use your personal information to comply with applicable law, respond to lawful subpoenas or legal requests, and protect our legal rights.

### How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate business operations subject to this Privacy Policy:
* **With Shopify, vendors, and service providers** who perform operations on our behalf (e.g., cloud hosting, payment gateways, laser software integrations, analytics, parcel carriers, and customer support systems).
* **With business and marketing partners** to provide advertising and marketing services based on online activity across merchants, in accordance with applicable privacy laws.
* **When you direct or consent to disclosure**, such as providing shipping carriers your delivery address or using third-party social integrations.
* **With affiliates** within our corporate group.
* **In connection with business transactions** (e.g., mergers, reorganizations, or asset sales) or to comply with enforceable legal obligations.

### Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the platform. Information you submit will be transmitted to and processed by Shopify and its affiliates across international server networks. To learn more about how Shopify uses your personal information and any rights you may have, visit the [Shopify Consumer Privacy Policy](https://privacy.shopify.com/en).

### Third Party Websites and Links
The Services may contain links to websites or online services operated by third parties. We do not control and are not responsible for the privacy practices, content, or security of external websites. Information you submit in public forums or social channels is subject to the respective third-party policies.

### Children's Data
The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a minor has submitted personal information to us, please contact us immediately via our customer support channels to request deletion.

### Security and Retention of Your Information
We implement reasonable physical and digital security measures to protect your personal details and custom engraving assets. However, no data transmission over the internet can be guaranteed as completely secure. We retain your personal and order information only as long as necessary to maintain active accounts, fulfill orders, maintain production archives, satisfy accounting obligations, and resolve disputes.

### Your Rights and Choices
Depending on your jurisdiction (including GDPR, CCPA/CPRA, and state privacy statutes), you may possess specific rights regarding your personal information:
* **Right to Access / Know:** Request access to the specific personal data we maintain about you.
* **Right to Delete:** Request deletion of your personal data, subject to legal and order-fulfillment exceptions.
* **Right to Correct:** Request corrections to inaccurate personal records.
* **Right of Portability:** Request a copy of your personal data in a machine-readable format.
* **Right to Opt Out of Sale / Sharing:** Opt out of data sharing for targeted cross-context advertising.
* **Managing Communication Preferences:** Opt out of promotional newsletters at any time via the unsubscribe links provided in our messages.

To exercise any applicable rights, please contact our support team. We will verify your identity before executing requests and will not discriminate against you for exercising your privacy rights.

### International Transfers
If you access our Services from outside the United States, your personal data will be transferred to and processed in the United States and other countries where Shopify servers operate. When required, we implement recognized transfer safeguards, including standard contractual clauses.

### Changes to This Privacy Policy
We reserve the right to update this Privacy Policy to reflect modifications to our business practices or statutory requirements. Changes will be posted to this page with an updated revision date.

### Contact Information
If you have questions regarding this Privacy Policy, our handling of custom engraving media, or wish to exercise your data rights, please contact our customer support team directly through our store's **Contact Us** page or via our designated customer service channels.